Co-located with The Emergency Tech Show

ESS 2025 Content Programme

Masterclass on how to build behaviour change, starting with blood

18 Sep 2025
People & Skills Stage
Ambulance
Changing behaviour is critical to so much of the prevention work going on across the emergency services. So, what works? At the NHS Blood and Transplant Service, they use behavioural insights to inform how they persuade tens of thousands of people to start giving blood. In this masterclass, exclusive to The Emergency Services Show, the team will share tips, hints and case studies of what works, what doesn't quite hit the spot and how to come back from that learning to carve out great impactful campaigns that will retain blood donors for life.
Speakers
Kate Thomas
Kate Thomas, Deputy Head of Communications - NHS Blood and Transport Service