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Masterclass on how to build behaviour change, starting with blood
Changing behaviour is critical to so much of the prevention work going on across the emergency services. So, what works? At the NHS Blood and Transplant Service, they use behavioural insights to inform how they persuade tens of thousands of people to start giving blood. In this masterclass, exclusive to The Emergency Services Show, the team will share tips, hints and case studies of what works, what doesn't quite hit the spot and how to come back from that learning to carve out great impactful campaigns that will retain blood donors for life.
