02 May 2019

Lowa new CEO Alex Nicolai

Task Force Distribution Ltd Stand: E15
1 January 2019, Alexander Nicolai will assume leadership of the company’s operative business activities as the new Chief Executive Officer.

Quality, fit and innovation – these are the values that have defined LOWA for more than 95 years and represent an integral part of our company’s philosophy. We intend to continue this success story.

LOWA is a strong product brand. Our footwear is the heart and soul of our success. It takes a strong team and strong partners to manage such an outdoor brand.

For this reason, we have taken steps today that are designed to achieve continued success tomorrow and would now like to introduce you to the new LOWA management team that will assume leadership of the company effective January 2019.

After heading LOWA for more than 25 years, Werner Riethmann will gradually begin to withdraw from daily business. However, he will serve as a Chief Executive Officer and advise the new management team for two more years. In particular, he will focus on such selected strategic business areas as sourcing, production strategy, in addition to sales issues related to the subsidiaries LOWA Switzerland and LOWA USA.

Effective 1 January 2019, Alexander Nicolai will assume leadership of the company’s operative business activities as the new Chief Executive Officer. He will directly oversee the areas of development, marketing, supply chain, production and logistics.

The two other key members of LOWA’s new management team will be the authorised officers (referred to as Prokuristen in Germany) Rudolf Limmer and Matthias Wanner. In his role as Chief Financial Officer, Rudolf Limmer will oversee the company‘s Finance, HR and IT departments. Matthias Wanner will be promoted from the position of Sales Director Germany to Chief Sales Officer.

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