20 May 2025

Godiva Launch The SAMFlows Experience: An Interactive Journey into the Future of Firefighting

IDEX Fire & Safety Stand: 5/J220
Godiva Launch The SAMFlows Experience: An Interactive Journey into the Future of Firefighting
The SAMFlows Experience: an interactive digital journey showcasing Godiva’s advanced waterflow control system for modern firefighting.





Godiva Launch The SAMFlows Experience: An Interactive Journey into the Future of Firefighting



Warwick, United Kingdom – Godiva, a global leader in fire pump innovation, proudly announces the launch of The SAMFlows Experience - a dynamic, interactive digital journey that redefines how users engage with and understand the revolutionary SAMFlows Total Waterflow Control System.


Through compelling storytelling, cutting-edge visuals, and hands-on exploration, users are taken on an interactive, guided tour through the heart of modern firefighting technology.


A Journey Where Every Second Counts


The SAMFlows Experience begins with an exciting introduction that drops users into the critical first five minutes of a firefighting operation. Through vivid visual effects, the urgency is palpable—setting the stage for the system’s core message: “When every second counts: SAMFlows brings safety and control.”


From there, users are guided through a linear, scenario-based journey that mirrors real-world firefighting challenges. Each scenario highlights a key component of the SAMFlows system— from the intuitive touch panel interface to the multi-pressure discharge, the high-performance pump, and the water output connections—demonstrating how the system simplifies operations, enhances safety, and optimizes performance.


Explore, Engage, Understand


At every step, users can dive deeper into the system’s technical capabilities through optional interactive modules. Whether you're an experienced firefighter or a curious newcomer, the experience caters to your level of interest—offering both high-level overviews and in-depth technical insights. The experience culminates in a powerful finale: the fire is extinguished and the operation is a success. This emotionally resonant conclusion reinforces the value of SAMFlows in real-world scenarios.


Designed for Impact


Real-time animations, pressure distribution diagrams, and time-saving metrics clearly illustrate how SAMFlows reduces operational steps from 13 to just 3, delivering unmatched efficiency, safety, and water conservation.


Guy Jackson, Director of EU + ROW Apparatus at Godiva, highlighted the use of the online experience for the sales team: "The new SAMFlows Experience allows the team to deliver a much more engaging and memorable presentation than a traditional PowerPoint. It enables users to interact with the system, gain a deeper understanding, and get answers to their questions. While the demo vehicle remains a fantastic tool for hands-on demonstrations, it can’t be everywhere. This new experience ensures that Godiva can still provide a compelling and informative presentation, no matter the location."



The Future of Firefighting is Here


SAMFlows is more than a pump system—it's a leap forward in firefighting technology. By intelligently automating water supply, pump pressure, and discharge operations, SAMFlows empowers firefighters to act faster, safer, and more effectively in the most demanding environments.


The SAMFlows Experience is now live and ready to transform how the world sees firefighting innovation. Visit The SAMFlows Experience to see it for yourself and learn more about the SAMFlows system.




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About Godiva: Founded in 1937, Godiva has long been at the forefront of innovation, quality, and reliability in fire pump design. Godiva produces a wide range of high-performance fire pumps, including truck-mounted and portable models. The products, such as the state-of-the-art SAMFlows Total Integrated Waterflow system, the Prima and KP pump series and the upcoming Blaze Warrior 10/10 are designed to meet the rigorous demands of firefighting professionals, ensuring reliability, durability, and efficiency in critical situations.


About IDEX Fire and Safety: IDEX Fire & Safety unites trusted brands to innovate customer experience and integrated solutions, enhancing fireground and rescue scene safety. Brands include Akron Brass, Alco, AWG, Captium, Class 1, Dinglee, Godiva, Hale, HURST Jaws of Life®, Lukas, SAM, Vetter, and Weldon. IDEX Fire & Safety is part of IDEX Corporation [NYSE: IEX], specializing in fluid and metering technologies, health and science technologies, and diversified products.











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