SUPPORTING FRONT LINE WORKERS

Every hero needs a sidekick—and sometimes, the biggest hearts on site walk on four legs. This year, we’re spotlighting the incredible impact of emergency service dogs and inviting YOU to get involved in a campaign that brings joy, connection, and community recognition.

What Are the Ambassadogs?

Ambassadogs are our official canine ambassadors, each sporting a special badge and ready to boost event spirit. From providing comfort to sparking smiles, they remind us all that support and bravery come in all shapes and breeds.
 

Join the Ambassadog Movement

Whether you’re a frontline professional or an exhibitor, there’s a place in our pack for you:

  • For Attendees: Share your own hero pup! Post a photo or story of your dog with #ambassadog and tag The Emergency Services Show on LinkedIn or TikTok. Then, visit us at the show to claim a free Ambassadog neck scarf for your canine companion.

  • For Exhibitors: Partner with Ambassadogs for unique in-stand experiences and memorable moments that will draw attention and create buzz around your brand. Contact us to learn more about getting involved.

Why Take Part?

  • Celebrate Service: Shine a light on the unsung canine heroes supporting our emergency community.

  • Build Community: Connect with colleagues, exhibitors, and the broader emergency services family through shared appreciation and uplifting stories.

  • Experience the Show: Get exclusive Ambassadog merch and enjoy a show floor brimming with positivity, support, and tail wags.

How to Get Involved

  1. Post your dog’s story or photo on LinkedIn or TikTok.

  2. Use #ambassadog and tag The Emergency Services Show.

  3. Claim your dog’s scarf at ESS, find us at our event hub September 17–18.

AMBASSADOG PARTNERS

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Exhibitor profile image for Association of Lowland Search and Rescue
CZ

Association of Lowland Search and Rescue

Stand: 5/CZ82
Exhibitor profile image for Mountain Rescue England and Wales
CZ

Mountain Rescue England and Wales

Stand: 5/CZ83
Exhibitor profile image for Oscar Kilo
CZ

Oscar Kilo

Stand: 5/CZ57
Exhibitor profile image for West Midlands Fire Service
Exhibitor

West Midlands Fire Service

Stand: 5/L150, 5/N165

Register now and be part of the friendliest campaign at The Emergency Services Show!

Want your brand to get involved? Fill out a form today, let’s make this year’s event the waggiest yet.


 

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Get in touch today to see how we can boost your sales pipeline when you exhibit at The Emergency Services Show.

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