West Midlands Fire Service Activation

The Emergency Services Show is proud to welcome West Midlands Fire Service (WMFS) back to the show floor, bringing a dynamic programme of live demonstrations and hands-on experiences.

From immersive road safety simulations to technical rescue displays, WMFS will showcase the innovation, expertise, and community impact that make them one of the UK’s leading fire and rescue services.

WMFRS Activation

WMFRS

Join WMFS across two packed days at their large interactive stand, where you can see the latest kit in action, connect with specialist teams, and take part in activities designed to inspire, educate, and engage.

Their presence at ESS 2025 goes beyond demonstrations, with teams also showcasing state-of-the-art incident command training and leadership development. Visitors will gain valuable insight into how future fire and rescue leaders are prepared for high-pressure decision-making, alongside opportunities to explore careers in firefighting with WMFS staff on hand to share advice and answer questions.

WHAT TO EXPECT

Road Safety Innovation

Step into WMFS’s virtual reality experience and see how the service tackles critical road safety challenges. Learn first-hand about the risks on today’s roads and the prevention measures making a difference in local communities.

Fitness & Wellbeing Focus

Discover how WMFS supports the physical and mental health of its workforce, and test your own fitness levels with interactive activities that highlight the importance of resilience on the frontline.

Live Rescue Demonstrations

Watch WMFS firefighters put their skills to the test in a series of high-impact rescue displays, from trauma response to technical rescue. Experience the teamwork, precision, and speed that define the service’s frontline operations.

Fire Investigation Dogs

Meet WMFS’s highly trained fire investigation dogs, who play a vital role in uncovering the causes of fires and supporting investigative teams.

 

DON'T MISS OUT

Real emergencies demand skill, precision, and teamwork – and that’s exactly what WMFR will be showcasing at ESS 2025.

From live technical rescues to immersive safety experiences, this is your chance to see frontline expertise in action and connect directly with the teams keeping communities safe.

REGISTER FREE

 

WMFR Rope Demo