The Emergency Services Show attracts a unique audience of over 12,000 key buyers, decision-makers, and frontline experts from the entire blue light sector—including police, fire & rescue, ambulance, search & rescue, and voluntary/support organisations.

When you exhibit at ESS, you engage directly with the people who matter most to your business, those shaping procurement decisions, leading operational teams, and setting the future direction of emergency services.

 

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Comprehensive Audience Breakdown

  • Senior Leadership & Command: Influencers with budgetary authority and strategic oversight.
     

  • Procurement & Purchasing: Professionals actively sourcing new technology, equipment, and services.
     

  • Frontline & Operational Staff: End users looking for practical solutions to enhance efficiency and safety.
     

  • Specialist & Support Roles: Technical experts and voluntary organisations with sector-specific needs.

Audience at ESS

Visitor Areas of Interest

  • Business Services
  • Communication Equipment & Services
  • Counter Terrorism
  • Emergency Planning Services
  • Facilities
  • Fire Safety
  • Health & Wellbeing
  • Medical Equipment & Services
  • Operational Equipment
  • PPE, Protective Clothing & Uniforms
  • Prison & Probation
  • Public Order
  • Public Safety
  • Recovery Equipment
  • Road Safety
  • Security
  • Training & Training Equipment
  • Vehicles, Fleet & Equipment
  • And much more...

POLICE SERVICES IN ATTENDANCE

For two years running, every UK police force has attended The Emergency Services Show.

62%
of Police attendees had active buying requirements
53%
of Police attendees were at management level or above
48%
of Police service visitors attending to look for new products or services
72%
of Police attendees visited to network with peers

FIRE & RESCUE SERVICES IN ATTENDANCE

50 out of 52 UK fire & rescue services attended The Emergency Services Show 2025.

53%
of FRS attendees had active buying requirements
51%
of FRS attendees were at management level or above
59%
of FRS attendees are involved in purchasing responsibilities
38%
of FRS attendees stated networking as a key reason to attend

AMBULANCE SERVICES IN ATTENDANCE

For two years running, all 14 UK ambulance services attended The Emergency Services Show.

55%
of Ambulance attendees had active buying requirements
51%
of Ambulance attendees were at management level or above
34%
of Ambulance Service visitors are involved in purchasing responsibilities
64%
of Ambulance attendees cited networking as a key reason to attend

REGISTER YOUR INTEREST

Join thousands of emergency services professionals from 16-17 September for two days of practical insight, frontline CPD-learning, live demonstrations and sector-wide collaboration.

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THE EMERGENCY TECH SHOW

Co-located with ESS, The Emergency Tech Show showcases the innovations shaping the future of emergency tech, from digital systems and data to communications, AI and next-generation operational tools.

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Connect

ENQUIRE ABOUT EXHIBITING

Enquire about exhibiting to connect with senior emergency services buyers, generate high-quality leads, demonstrate your solutions live and strengthen your presence at the UK’s leading emergency services event.

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